Ian Middleton

Writer - Photographer - Teacher

Content creator - web Design - SEO - SEM

Category: Website Design & SEO

Squarespace vs Smugmug for Photographers

For photographers, two of the popular website builders are Smugmug and Squarespace. Here in this article and accompanying video, I take a look at Squarespace vs Smugmug for photographers and try to help you decide which one to go for.

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Search Engines - SEO vs SEM: the difference

SEO vs SEM – Understanding the Difference

The primary difference between SEO vs SEM is that SEO is a way to get your web pages showing up higher is the search results organically (free) and SEM utilizes paid advertising to show your pages at the top of the SERPS (Search Engine Results Pages). SEO stands for (Search Engine Optimization) and SEM for (Search Engine Marketing).

When to use SEO only: Use SEO only when you are trying to rank for a keyword or phrase which doesn’t have a lot of big websites also ranking for it, and hence you have a much higher chance of ranking highly for this, then SEO alone should yield fast results.

When to use SEM: SEM should be used in addition to SEO, and not alone. However, you should also use SEM for keywords or phrases that are highly competitive, and dominated by bigger names and websites such as yours. In these situations the chances that you will rank highly for it, or even get to page 1, are very low. Here, using SEM will increase your chances of being found. Additionally, it can be used for time sensitive products, services or information. Also to promote last minute, or short term deals and discounts.

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5 Easy Website Builders

5 Easy Website Builders

There are lots of articles out there listing many easy website builders. However, here I’m going to tell you of the few that I know of and have used personally.

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Shopify vs WooCommerce - ecommerce article

Shopify vs WooCommerce

In this article, I’m going to do a short comparison of Shopify vs WooCommerce to help you decide which ecommerce website builder might be the better fit for your ecommerce needs.

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