Squarespace is an easy website builder to use, but sometimes it’s easier to pay someone else to do the heavy work.
Squarespace is a popular and easy website builder for many to use. The advantage to Squarespace over other builders such as WordPress, is the ease of use and lack of site maintenance required. Squarespace looks after all the technical aspects of your website, leaving you to concentrate on the website itself.
Building your initial Squarespace website though can be a different thing. Although it is easy, it can be time consuming too. Additionally, what constitutes a good layout and design is something that many are not always aware of. A good, professional look is of utmost importance. Squarespace has lots of great templates, which certainly helps a lot. However, these also need to be customised to the look of your site, and templates and widgets chosen to suit. Pages must be built with SEO in mind to increase your chances on ranking for popular searches.
The second most important part of building a website is to ensure a great user experience. Visitors to your site need to see immediately that the landing page they have arrived at is exactly what they are looking for. They must be instantly engaged by what they see, and want to scroll on and navigate your website for more.
Therefore, it is also imperative that the site is easy to read, that relevant content sticks out and is clearly visible. The viewer must be able to focus on the parts of the page that are relevant to their enquiries.
Website navigation is the next most important part. If the viewer wants to read more, continue looking through your site, or has decided to purchase, then they want to easily see how to do this. Call to action buttons must be clear and prominent, and internal page ads and button links should easily direct people to other relevant pages.