Ian Middleton

Writer - Photographer - Teacher

Content creator - web Design - SEO - SEM

Book Review of The Frugal Book Promoter

The Author’s promotional bible. Always keep it close it times of need.

Review of The Frugal Book Promoter by Carolyn Howard Johnson

The Frugal Book Promoter by Carolyn Howard Johnson
The Frugal Book Promoter by Carolyn Howard Johnson

What can I say about this book that hundreds of other authors haven’t? As a writer and self-publisher, the onus has always been on me to promote my own books; a task I’ve always found extremely difficult and laborious. I’m a writer and photographer, not a sales and marketing expert. I hate feeling like I’m talking to someone just to sell them something, or boast about my fantastic book. I always imagine them thinking, “Of course you would say it’s good, you wrote it!” And like most writers, I want to write, not be a salesman.

But Carolyn Howard Johnson has shown me a whole new way to not only promote, but make it fun and tie it in with the thing you are passionate about: writing!

The Frugal Book Promoter shows us how you need to brand yourself as an author, and publicise yourself as much as your work. You don’t have to boast about your work, just simply let people know it’s there. If your book is good, others will boast about it for you. Exposure is the word Carolyn uses often. She teaches us that the trick is to simply brand yourself as an author and let people know who you are, and what you write. Carolyn shows us a prolific amount of ways to do this, from writing articles for free to blogging, joining discussions groups, writing book reviews and so much more. It’s so simple, and in most cases completely free. I often hated the thought of writing articles for free, but the book emphasises that although you may write for free, the tagline at the end could well result in book sales, so effectively you are likely to get paid indirectly. Think about it, these publications wouldn’t have paid you anyway, and you would have to pay for advertising, so effectively you are working for your advertising. And of course you are writing, which is what a writer wants to be doing.

This is just one example of the priceless advice offered in the Frugal Book Promoter. This book is an absolute treasure chest of useful information, and not only inspires you to get up off your backside and start promoting, but is also packed full of useful websites for you to get started. I’ve committed the ultimate sin with this book by folding over numerous page corners (something I never do with a book) to bookmark all the useful reference points. The websites listed here, often lead on to other useful sites.

I’d always dreamed of the day when I would snag a major publisher so they could do all the promotion for me, but the Frugal Book Promoter has taught me that even with a major publisher, the onus will still be on me to promote my books; after all, ultimately the author cares more about the book than the publisher. So now I plan to forget about that and march best foot forward into a new world of endless promotional opportunities that this book brings.

If you are an author then this is one book you cannot afford to be without. Written with Carolyn’s free-flowing and easy prose, the Frugal Book Promoter stands out head first above the rest and is the sort of book that you will always want to refer back to.

I don’t know how I ever survived without it.

Reviewed by Ian Middleton: Travel Writer & Photographer

Magic Road in the Comeragh Mountains, County Waterford, Ireland.
Ireland Articles

A Magic Road in the Comeragh Mountains

If I told you there was a section of road in Ireland where, if you park at the bottom of a small hill and release the brake, you will roll back up the hill, would you believe me? Well, when I first heard of such a thing I didn’t believe it either. This one was up north of Dundalk, and upon further investigation I found it to be true. So when I heard there was one down south, I just had to see it.

Read More »
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit

This website and its articles contain links and adverts. The adverts and some links, but not all, are affiliate links. This means that if you click and buy something I will receive a small percentage of money, but at no extra cost to you. The price remains the same if you buy.

“As an Amazon Associate I earn from qualifying purchases.”

Learn Photography
A Practical Guide to Photography - Basic Techniques for Beginners and beyond by Ian Middleton.

Buy my book

Shedding light on all the photography basics in one book.

All my articles and videos are available free of charge. My guide to photography is also available as a free ebook. However, it does take time to put together, and money to travel to locations. So if you enjoy my work and feel so inclined, please consider buying me a coffee so I can keep creating for you.

Get royalty free music here
This website uses Elementor