Ian Middleton

Writer - Photographer - Teacher

Content creator - web Design - SEO - SEM

Ian Middleton

I am a Smugmug affiliate, so if you purchase a plan via my links I will get a commission at no extra cost to you.

Smugmug website design

Get a well built and SEO optimised site

Smugmug website design

Smugmug is a simple website builder for photographers, but you might want help to get started.

Advantage to a Smugmug website

Smugmug is an easy website builder for photographers. It is ideal for photographers to easily build and manage their own website, display beautiful photo galleries and even offer them for sale. Your Smugmug website also acts online photo storage. You can upload full size photos and keep them for as long as you have your site. There is no storage limit either.

Depending on the plan you choose, you can even allow Smugmug to take care of all sales and fulfillment for you. Additionally, you don’t need to worry about all the technicalities of site maintenance or pay someone to fix things when they go wrong. This is all part of your Smugmug website package.

Building your Smugmug website

Building your initial website though can be a different thing. Although it is easy, it can be time consuming too. Additionally, a good layout and design is not always easy to achieve. A well presented professional look is very important. Smugmug has many great templates and tools, which helps of course. However, these also need to be customised to the look of your site..

Website user experience

A website must offer a great user experience. Visitors to your site should be instantly engaged and want to scroll on and navigate your website for more. Therefore, it is imperative that the site is well laid out, easy to read, and relevant content sticks out and is clearly visible. The viewer must be able to focus on the parts of the page that are relevant to their enquiries.

Website navigation

Website navigation is also important. If visitors want to read more, continue on and look through your site, or have decided to purchase then they want to easily see how to do this. Call to action buttons must be clear and prominent, and internal page ads and button links much easily direct people to other relevant information or promote alternatives.

Smugmug website design
Gabriella Atkinson Photography website

Services offered


Smugmug website design
£ 25 per hour
  • Zoom consultation and price guide
  • SEO optimised
  • Keyword research
  • Meta titles and descriptions
  • Content review
  • Internal links
  • Internal ads


dani perezdani perez
20:45 18 May 23
Ian is a professional specialist in web design and above all in customer service. I am very grateful for his good work. Daniel, Spain.
paul placitellipaul placitelli
08:42 20 Apr 23
What can I say!Ian was fantastic from the beginning concept to completion of the project and beyond with ongoing support. He listened to the vision I was after and made suggestions, not only with the design process, but also how he could optimise and maximise the platform online.Ian kept me informed with regular updates throughout, providing visuals on how the design was looking. Ian also provided me with ono to one training on how to amend and update the web page, during and after completion. He has a very calming and nurturing teaching style, and is very patient, which is great, as it can take me a while to grasp technical information!His knowledge on web design is top class and he really knows his stuff, to be able to advise as to the best design for your needs.I am so pleased with the platform he has created for me, and I am already experience an uplift in customers since the launch.I would thoroughly recommend Ian to anyone looking for this service, without hesitation.Paul Placitelli.
Caroline HurtCaroline Hurt
16:58 02 Mar 23
Ian has been fantastic at building my photgraphy website form scratch. He has also been very helpful at following up with any teething issues I had. I would highly recommend.
Louise WelcomeLouise Welcome
10:40 06 Jan 23
I have known Ian both as a photography tutor (some years ago) and as someone who I really wanted to take charge of building my website. His guidance and patience with me has been utterly appreciated. His objective approach to building my website has also meant that I have had the courage to ‘let go of my darlings’ so that the end product is impactful and competitive. I now have a website that is visually strong, incorporates my youtube channel and is visible – it’s now down to me to develop my marketing strategy to take full advantage of his excellent work! Thank you Ian.
Paul ThomsonPaul Thomson
17:41 14 Jul 22
Ian did a great job in providing me with a report on what I should change on my website. After agreeing the work Ian kept me updated throughout the whole process and made sure I was happy with what was done. After the work was complete he showed me what a difference it had made especially to SEO and that showed straight away in Google search results. I can totally recommend Ian’s services he is absolutely fantastic at what he does and a pleasure to work with. Highly recommended ⭐️🌟⭐️🌟
Total ProductivityTotal Productivity
23:08 18 Feb 22
My finished website is leaps ahead of what we had before and showcases the strengths of my business. Overall the experience of working with Ian has been outstanding, I couldn’t ask for more.
Melinda goldenMelinda golden
21:27 11 Feb 22
I am a new small business owner. I was really struggling putting together a website. While seeking to gain more knowledge, I came across Ian’s SmugMug tutorial YouTube videos. After visiting his website, I discovered his web design services and decided to reach out. I am very glad I did. Through trail and error, he helped me create a website far greater than what I had envisioned. I am confident and proud of how my work is portrayed! Ian was flexible and patient with my schedule. He was quick to respond to any request or concern. Most importantly, he was able to work with me and provide my fantastic website within MY budget. No contract, hourly rates, and he has stated/proven he is available for further assistance if I need any! What I appreciated most about working with Ian; for every request I had, along with making the adjustments himself, he would send me a tutorial video, just so I could have an understanding/knowledge of how he accomplished something on my site. He made the process seamless and exciting for me. I am so thrilled I utilized his services. I would highly recommend for any service he offers!
Middleton FitnessMiddleton Fitness
19:18 01 Feb 22
Ian has been completely invaluable in helping me to create an online presence for my business.As a personal trainer there is a lot of competition in the form of other trainers and gyms with in the local area, therefore it was really important for me to get my name out there and create a platform that enables me to educate and inform people about what I do.Ian helped me to create just that, and was extremely efficient with great attention to detail which has really helped me to achieve the end result that I had hoped for.His work ethic is second to none, and he was always responsive with no challenge or request being too much.Thanks to Ian, I am now well established online which is demonstrated by the level of website views and enquiries that I now receive.Thank you Ian.
Anya PiatkowskaAnya Piatkowska
15:56 08 Dec 21
Very happy about my new website designed by Ian Middleton. He listen to the clients needs and create exactly what’s needed: beautiful, responsive and well designed website. Highly recommended his service.
Bethany LawrenceBethany Lawrence
21:06 07 Dec 21
Ian helped me to design a new website for my newly opened osteopathic clinic.He showed a genuine interest in my business – conducting research to understand osteopathy, my competitors, the best content to market my business and SEO/Google search terms.I have found his services to be completely invaluable and my business has benefitted enormously thanks to his expertise and guidance.99% of my new patient enquiries now come through the enquiry form on my website and I get a lot of compliments as to the professionalism of my site, as well as it being user friendly and aesthetically pleasing.Ian is extremely professional and knowledgable – I would not hestitate to recommend him to anyone looking for help with website design.He was genuinely interested in tailoring my website to my business model and to show case me/my clinic in the best way possible.I could not have done it without him – thank you Ian!
Gabriella AtkinsonGabriella Atkinson
20:39 14 Sep 21
Ian really knows his stuff and created an excellent website for me in a timely fashion at a reasonable price. He is very professional and communicates well. I have had a great response since the new website was launched and I can’t recommend him highly enough.

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