A beautiful, professional showcase
Turn your work into direct income
Portfolio, sales, blog, bookings — all of it
Full creative control, any print lab or payment provider. Long-term growth.
Print fulfilment and lab printing handled entirely for you; built for photographers.
Polished design out of the box with a built-in shop — you manage fulfilment.
FAA’s “Pro” tier has no styling, blog or newsletter, so it doesn’t work as a standalone site. Instead, link out to it from whichever platform above you choose and let FAA handle printing, payment and shipping. Use it entirely on its own with no ecommerce setup required, or alongside a WooCommerce shop to widen your product range.
| Feature | WordPress | SmugMug | Squarespace |
|---|---|---|---|
| Portfolio quality | Excellent — fully custom | Excellent — built for photographers | Excellent — strong templates |
| Ecommerce | Full control, any print lab or payment provider | Built-in print lab & fulfilment | Built-in shop, manual fulfilment or POD |
| Blogging | Best-in-class, most flexible | Basic but workable | Good, clean blog tools |
| SEO potential | Highest — full control over structure & plugins | Good, some limitations | Good, some limitations |
| Ease of use | Moderate — benefits from professional setup | Very easy | Very easy |
| Ongoing cost | Hosting + occasional maintenance | Monthly plan fee | Monthly plan fee |
| Scalability | Unlimited — grows with your business | Good within photography use-case | Good for small–medium shops |
| Best suited for | Photographers wanting full control & long-term growth | Photographers who want zero fulfilment admin | Photographers who value design polish & simplicity |
| Feature | WooCommerce (self-run) | SmugMug commerce | Fine Art America (link-out) |
|---|---|---|---|
| Printing & shipping | You choose which lab to use | Handled entirely by SmugMug | Handled entirely by FAA |
| Payment processing | Set up on your own site (Stripe, PayPal, etc.) | Handled by SmugMug | Handled by FAA |
| Setup effort | Highest — full store build | Low | Lowest — just add "Buy This Print" links |
| Product range | Unlimited — your choice of lab and products | Photographer-focused print range | Very wide — prints, canvas, home decor, phone cases, and more |
| Checkout stays on your site? | Yes | Mostly | No — finishes on FAA |
| Works alongside another route? | N/A — it's your main shop | N/A — it's your main shop | Yes — alone with any platform, or alongside WooCommerce |
| Best for | Full control and no third-party fees | Zero admin on a photography-first platform | No ecommerce setup at all, or more products without more admin |
| Included | Portfolio Website | Portfolio + Print Sales | Complete Business Website |
|---|---|---|---|
| Starting price | £595 | £1,500 | £2,500 |
| Homepage, About, Contact | ✔ | ✔ | ✔ |
| Portfolio galleries & categories | ✔ | ✔ | ✔ |
| Mobile responsive | ✔ | ✔ | ✔ |
| SEO-friendly structure | ✔ | ✔ | ✔ |
| Print / product sales | — | ✔ | ✔ |
| Blog | Optional add-on | Optional add-on | ✔ |
| Workshops / tours / courses pages | — | — | ✔ |
| Booking enquiry system | Basic contact form | Basic contact form | Dedicated booking flow |
| Newsletter signup | Optional add-on | Optional add-on | ✔ |
| Client galleries | — | Optional add-on | Optional add-on |
| Best for | Getting a professional presence live quickly | Turning your portfolio into income | Running your whole photography business online |
Your back catalogue keeps earning long after you’ve taken it, through print sales that run largely by themselves. I sell work from over 15 years ago. There is no sell by date on photos.
We discuss your goals, style, ideal platform; no jargon, no pressure.
I guide you on gathering and preparing your strongest work.
Built around your photography, not a generic template.
You get to fully review the site before launch, I refine based on feedback.
We go live with a full handover walkthrough.
Self-managed or fully managed — entirely your choice.
My own galleries, workshops and print sales run through sites I’ve built the same way I build them for clients — image compression without losing quality, gallery structures that help buyers browse, and SEO that isn’t sold as a confusing add-on.
“As a Professional Photographer, imagery is very important to me… Ian understood the importance of projecting my images in the strongest way possible.”
“He has transformed my website and thus my business as a result through his knowledge, commitment, and dedication.”

A simple portfolio starts from around £1200. Portfolio with print sales starts from £1,800 depending on platform. A complete business website starts from around £2,500 — every quote follows a short discovery call.
It depends how hands-on you want to be. WordPress gives the most control, SmugMug handles fulfilment entirely, and Squarespace offers the most design polish.
Not on its own — no styling, blog or newsletter. It works far better as a fulfilment link-out from your real site, either alone (no ecommerce setup needed) or alongside WooCommerce for a wider product range.
No. I build the site and train you to manage galleries, blog posts and pricing — no coding required. A fully managed option is also available.
A portfolio site typically takes 2–4 weeks. A complete business site usually takes 4–8 weeks, depending on how quickly content is ready.
Yes — redesigns and improvements to existing sites on any of these platforms are a large part of what I do.
Whether you need a simple portfolio, a print shop, or a complete business platform — let’s talk about what you actually need.